The operation of amusement parks has an immutable law – the off-season is a pain point for all parks. After the peak season of holidays and summer, the passenger flow of the park will decrease significantly. How to break through the dilemma of the off-season and maintain stable income and passenger flow has become a problem for many operators. So, how does the Observation Wheel help urban parks effectively break through the off-season dilemma and maintain stable income? Today, we will analyze from multiple angles to see how this amusement equipment achieves stable passenger flow and income growth in the off-season.
One of the biggest challenges faced by urban parks is seasonal fluctuations. The unique charm of the Observation Wheel makes it not limited to summer and holidays, but can attract tourists throughout the year.
Parent-child Family Market
With its suitable design for family tourists (not too stimulating and full of fun), the Observation Wheel has won the favor of many parent-child families. Even in cold winters or spring and autumn, parents are willing to bring their children to experience it, unaffected by the climate.
Versatility
The design of the Observation Wheel combines multiple functions such as “elevator and rotation”, and different tourist groups can choose the appropriate level of excitement according to their needs. Therefore, whether it is a cold winter or a warm autumn, it can meet the needs of different groups.
Unique Lighting Effects and Night Market Marketing
In the off-season, the night market becomes an important channel for parks to attract tourists. The lighting system of the Observation Wheel can create a sci-fi atmosphere at night, combined with night market activities, which can attract a large number of tourists. For local tourists, the night experience of the Observation Wheel is not only unique, but also very suitable for taking photos and checking in, becoming popular social media content.
Another problem in the off-season is how to maintain stable income when the number of passengers decreases? With its low operation and maintenance costs, the Observation Wheel helps parks maintain profitability even in the off-season.
High Cost-performance Equipment, Reducing Operating Costs
The design of the Observation Wheel is easy to install and dismantle quickly, and the maintenance requirements during operation are low. The structure of the equipment is sturdy and durable, and there are fewer failures during operation, and the maintenance cost is almost kept within 3% of the total cost of the equipment. This means that even in the off-season with lower tourist traffic, operators do not need to invest a lot of money in equipment maintenance.
Short Payback Period
Due to the quick payback advantage of the Observation Wheel, investors can recover their costs within a short period of time, even in the off-season to ensure profits. Some park operators reported that the equipment recovered its costs within 3-4 months after investment, and the subsequent operations were mainly profitable. Therefore, even in the off-season with relatively low passenger flow, the profitability of the equipment remains strong.
III. Strengthen Short Video Marketing, Attract Local Tourists
If you think that the off-season means fewer tourists and lower income, you are wrong! With the popularity of short videos and social platforms, many parks have broken through the constraints of the off-season through refined operations.
Short Video Drainage
The unique appearance and dynamic effects of the Observation Wheel are very suitable for shooting short video content. Through short videos on social platforms, parks can attract a large number of local tourists to experience, especially young families and children.
By publishing content including wonderful moments of equipment, the joy and laughter of tourists, unique lighting effects, etc., parks can quickly increase their exposure in the off-season, thereby driving local traffic.
Social Media Interaction and Punching Activities
Hold social media challenge activities, let tourists shoot videos of riding the Observation Wheel, and post them to the platform through tags, attracting more tourists to participate in interactions. Such activities not only enhance the sense of participation of tourists, but also enhance the popularity of the park through the spread of tourists’ social platforms.
For many urban parks, cultivating repeat customers is the key to breaking the off-season dilemma. With its suitable design for the whole family and rich visual effects, the Observation Wheel can not only attract new tourists, but also inspire tourists to visit again.
Rich Activity Combination
Combining the characteristics of the Observation Wheel, the park can regularly hold parent-child family activities, festival theme activities, children’s birthday parties, etc., to increase tourist participation and repurchase rates.
Membership System and Preferential Activities
Introduce membership cards, seasonal tickets and other preferential methods to attract tourists to visit again during the off-season. In addition, combined with the unique nature of the Observation Wheel, activities such as “cumulative number of rides” can be carried out, and points can be given after each ride, which can be exchanged for gifts or other discounts to increase tourist loyalty.
The Observation Wheel, making the off-season no longer a problem
The Observation Wheel is not just an amusement equipment, it is a weapon to break through the off-season dilemma. Through refined operations such as high cost-performance, low operation and maintenance costs, short video marketing, and interactive activities, parks can effectively maintain income and passenger flow in the off-season, break through seasonal restrictions, and continue to profit.
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